Current website behaviour
This prototype does not load Google Analytics, advertising pixels, customer tracking SDKs or third-party marketing scripts. It saves one site-preference value in browser local storage when the visitor makes a cookie choice.
| Item | Storage | Purpose | Status |
|---|---|---|---|
emc_cookie_consent_v1 | Local storage | Record essential, analytics and marketing preferences | Active when a preference is saved |
| Analytics tracking | None installed | Site usage statistics | Off / not implemented |
| Marketing tracking | None installed | Advertising and attribution | Off / not implemented |
Consent choices
Use the consent banner to choose Accept all, Reject optional, or Customise. The Manage cookies control remains available in the footer, so the user can change their decision later. Non-essential integrations, if added in the future, must check consent before loading. This prototype currently activates no optional trackers, regardless of preference.
Browser controls
Visitors can clear their browser storage to reset preferences. Some browsers may isolate local storage when the website is opened directly from a file rather than through a website address.
Future updates
If tracking providers are introduced, the policy must be updated with actual providers, purposes and retention terms, and consent enforcement must be tested before publication.